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CLIENTS


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PUMA MIXTAPE SNEAKER
50 YEARS OF HIP HOP CAMPAIGN
To honor 50 years of hip-hop, we partnered with Puma, Legitimate Tech, and Roc Nation on the Mixtape Sneaker Series—three NFC-enabled sneakers celebrating the cassette, CD, and streaming eras. I led creative direction, content strategy, and experiential rollout, including a waterfall campaign of music drops, behind-the-scenes content, roundtables, and a documentary exploring mixtape culture from artists to bootleggers.
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